SEO
How Much Does SEO Cost in Ireland? (2026 Prices)
Search "how much does SEO cost in Ireland" and you'll find answers anywhere from €200 to €10,000 a month. Both ends exist. The useful question is what you get at each price, and which kind of SEO your business actually needs.
SEO prices in Ireland: the short answer
Most Irish agencies sell SEO as a monthly retainer. Published Irish pricing guides put the typical ranges at:
| What you're buying | Typical Irish price |
|---|---|
| Local SEO for a small business | €350 to €1,800 a month |
| National SEO campaign | €800 to €3,000 a month |
| Ecommerce SEO | €1,500 to €5,000+ a month |
| One-off SEO audit | €500 to €3,000 |
| Freelance SEO consultant | €50 to €250 an hour |
These ranges are drawn from Irish agencies' own published guides, including Be Found and johny.ie. Prices are usually ex-VAT.
Why SEO pricing varies so much
- Competition. Ranking for "solicitor Dublin" takes far more work than "solicitor Tullamore".
- Where you're starting from. A slow site with no content needs more work than a solid site that's missing a few pages.
- Scope. Local SEO, national SEO and ecommerce SEO are different jobs.
- Who does the work. Hourly rates for an experienced consultant are higher than a junior at a volume agency.
Be wary at the bottom of the market. €200 a month buys an hour or two of someone's time, which isn't enough to move rankings in a competitive Irish market.
What our SEO costs
We do SEO differently. Instead of renting you an agency month after month, we build an AI-powered SEO setup connected to your own Google Search Console, Analytics and website, train it in your voice, and hand it over. It's a one-off cost:
- Insight: €750. Reports, keyword ideas, audits and plain-English answers on demand.
- Content: €1,200. Everything in Insight, plus a content engine that drafts blogs and pages in your voice.
- Custom: from €1,800. Competitor tracking, schema, internal linking and a setup built around your goals.
Prefer to hand it over completely? Managed SEO is €600 to €900 a month. Full details are on our SEO services page and our pricing page.
Agency, freelancer or in-house?
- Agency: a team with several skills, but the highest monthly cost, and the knowledge leaves when you stop paying.
- Freelancer: better value per hour, but limited capacity.
- In-house: an SEO specialist in Ireland earns around €55,000 to €75,000 a year before tools and overheads, which only makes sense for larger businesses.
- Your own AI setup: a one-off build you run yourself in minutes a week. It suits owners who want control without a retainer.
How long does SEO take to work?
Quick fixes like page titles, a complete Google Business Profile and broken pages can show results within weeks. Competitive searches usually take three to six months of steady content and links, and the busiest Dublin searches can take longer. Read more in our guide to SEO in Dublin.
How much should you budget for SEO?
Start with the searches that bring paying customers, not the ones with the biggest numbers. A local business winning "emergency plumber Galway" doesn't need the budget of a national ecommerce brand. Our free guide to local SEO in Ireland covers the fundamentals you can do yourself.
SEO cost FAQs
How much does SEO cost per month in Ireland? Most small Irish businesses pay €350 to €1,800 a month for an agency retainer. Our alternative is a one-off setup from €750.
Is cheap SEO worth it? Rarely. Under about €300 a month there isn't enough time for meaningful work, and some cheap link-building can harm your site.
Can I do SEO myself? Yes, for local SEO especially. The hard part is knowing what to do next, which is exactly what an AI setup connected to your own data tells you.
Want to know where your site stands? Book a free marketing audit and we'll show you what's holding your rankings back.